Why these prices?
Most apparel designs these days are manufactured with cheap prints or transfers that take 10 minutes to make, and crack or fade after only a few washes.
This sweater is exclusively embroidered, stitch by stitch, for over 2 hours. This results in a design that will outlast the garment. It will never crack or fade, and it's locked in at every stitch, so it'll never unravel.
The harsh truth is that most of these low quality "fast fashion" items on the market end up in landfills far before their time. Our apparel can continue to be passed down and recirculated with a design that remains fresh and vibrant.